One reason for universities to have a social media presence

From the US, Emily Chapman at The Owlfred Chronicles has a post on university social media presence, and suggests that universities are often slow to embrace that whole malarkey :

Universities can be slow to embrace social media, and it’s to their detriment. Not only does having a weak social media presence open up a school to looking behind-the-times–it allows students to control a school’s image online. Unfortunately, the students who shout (or tweet) the loudest are often less-than-happy with a school.

Social media can be a strange new world for university staff not used to a generation of students for whom going without Facebook for a week is a huge struggle. However, if a university doesn’t stay on top of its image, its students will step in to fill that void–and they may not convey the message a university wants affiliated with its name. By taking advantage of pre-existing Twitter accounts and a Facebook-savvy student body, schools can easily increase their social media presence with minimal effort.

Along with the fact that if you don’t have social media profiles, someone could make a joke one which receives a lot of unwanted attention, this is one of the most important reason for universities to have a presence. Having said this, it’s a largely negative justification: a defensive position against others on social media.

 

1 Response to “One reason for universities to have a social media presence”


  1. 1 Emily Chapman 02/12/2010 at 21:52

    Hi! I’m glad you liked the post. About the negative reason (and you’re right, it is), I was hoping that the NCSU example from my original post might serve as a slightly more positive reason to maintain a social media presence. It’s a nice way to talk about cool things your students are doing (since other students are probably talking about their friends, and sports teams/clubs tweet about their members) without seeming really inauthentic (the way that a lot of admissions websites do). Social media is potentially a really nice way to emphasize the positive aspects of your school, too.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




The Blog

I'll be blogging here about the things which interest me: communications, public relations, social and digital media, politics, Higher Education and how academics engage with the public.

Flickr Photos

Don't eat the Moon

Lots Factory

The View from Richmond Hill

Green Park

Green Park

More Photos

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: